How the ecommerce experience has more in common with a colonoscopy than you think

Nobel Prize winner, Daniel Kahneman, one of the pioneers of Behavioural Economics, ran a series of experiments in the 90s which formulated the idea of how we arrive at the thought of happiness through both experience and memory.

I posted an article on Medium that looks at how these experiments provide an insight on why ecommerce has flourished so quickly over the last couple of years.

Favourite labels and packaging

Labels and Packaging have always been one of the most visible forms of design. Just think about going into a supermarket and being inundated by the flood of visual branding that you can see. Everything is branded on one bad form or another. Most are bad and can make you disregard a great tasting product, but the converse is also true; I have often purchased products for the packaging.
In a few cases I have actually thrown away the product, and kept the design. Sometimes, if I have purchased a product for a friend or family member specifically because I admire the design, I will ask for the packaging, much to the disgust of my wife.

Print Advertising 1

I love print work. As a writer I love the craft you get to use and see how,when you get it right, it can directly affect people in weird ways.

Internet work

I have been an online producer for many years working with large and small companies. Work for large organisations normally has all the smarts in the background. You only get to see the pretty stuff. This is the small stuff, that mostly I work on myself.

Boxee TV: Reference design on steroids

The story was featured in Fast Company and the design is an absolute delight.

What interested me was that the designers themselves, Astro Studios, referred to a requirement in their client brief that asked for “reference design on steroids”.

Basically, do something that stands out. In effect, when you have a piece of software that can be downloaded and installed for free, why would someone want to buy a box?

I hope the following images go a long way to answering that question.

The Remote
The remote front Continue reading Boxee TV: Reference design on steroids

Paula Scher on what they don’t teach you in design school

In her article titled What they don’t teach you about identity design in design schools…, author and designer, Paula Scher writes the following paragraph:

“I never knew a designer that got hundreds of thousands of dollars to design a logo. Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace. This is a process that can take a year or more. Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money. That’s what clients pay for. The process, usually a series of endless presentations and refinements, persuasions and proofs, results, hopefully, in an accepted identity design. “

It’s well worth a full read.